Content Manager | Brand Strategy & Creative Direction
Content Manager | Brand Strategy & Creative Direction
Copywriter, Brand Writer, Editorial Storytelling
Overview
As part of the evolving brand and communications direction for Imaginary Forces, I led and contributed to a wide range of editorial and brand writing initiatives across the studio’s external-facing platforms. My work focused on translating visually driven creative work into compelling written narratives that reflected the studio’s voice: cinematic, intelligent, accessible, and emotionally resonant.
This included writing project case studies for the studio website, shaping brand and marketing language, and serving as the lead writer behind the studio’s Diversity, Equity & Inclusion communications.
- Wrote editorial case study copy for major entertainment and brand projects featured on the Imaginary Forces website
- Developed narratives and frameworks that translated motion design and title sequence work into emotionally grounded storytelling
- Maintained a consistent brand voice across marketing and communications materials and 6+ channels
- Served as leadwriter and content architect for the studio’s DEI initiative and public-facing DEI page
- Collaborated with leadership, creative directors, designers, producers, and business development teams to align messaging with visual identity and studio values
Web, Socials + PR (Writing sample below)
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Main on End for Netflix
From the very first season, our main titles set the tone. Now, after collaborating across all five seasons of Stranger Things, we return one final time to help close the story where it all began: the end.
For the series’ final end title sequence, the Duffer Brothers wanted something that would honor the actors and characters, serving as both a farewell and a celebration. They had an initial idea that perhaps it could involve Will’s drawings, and sent over a box of props. Inside the box, we also discovered the binders and players’ D&D manuals–and from there the idea was born. More here →
Web, Socials + PR (Writing sample below)
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Title Sequence for NBC Sports
The Olympic Games are one of the most enduring symbols of global spectacle. For the 2026 Milan Cortina Winter Olympics, NBC Sports challenged us to craft a title sequence that went beyond pageantry and cinematic scale. The challenge was not just to show beauty, but to make audiences feel the exhilaration that lives on the edge of danger, set against the romance and architectural grandeur of Milan.
Website writing →
Press Release →
LinkedIn Post →
Web & Socials (Writing sample below)
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Title Reveal and In-film Graphics for Warner Bros.
We were tasked with crafting the film’s title reveal along with in-film locator cards which punctuate the film’s tone with theatrical flair and cinematic mystique. Set against a richly stylized overhead tableau, the frame captures a figure sprawled across a vintage mosaic floor, bathed in warm amber light. Within this scene, the film’s title emerges as a luminous centerpiece, transforming the moment into a theatrical reveal. The effect feels part cabaret, part fever dream: a collision of old-Hollywood spectacle and gothic romance. More here →
Web, Socials & PR (Writing sample below)
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Main Title for Apple TV+
Set against the seductive light of Los Angeles, Imperfect Women draws viewers into a web of intimacy, rivalry, and betrayal among three longtime friends played by Kerry Washington, Kate Mara, and Elisabeth Moss. Their lives appear immaculate: sunlit coastlines, quiet luxury, effortless beauty. But beneath the surface, secrets begin to fracture the illusion, as desire, regret, and buried tensions expose the hidden cracks beneath seemingly perfect lives. More here →
Web, Socials (Writing sample below)
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Show Package for Emmy Awards
For the 77th Primetime Emmy Awards, we were back with our partners at Jesse Collins Entertainment—this time bringing an explosion of color, energy, and joy to television’s biggest night.
Instead of sleek, digital precision, this year’s show package leaned into something more alive. Think flowers blooming across the screen convex and concave shapes that felt organic, playful, and celebratory. The entire look burst with bright, unexpected color and was paired with a jazzy, big-band soundtrack that brought a little Johnny Carson swing to the night. The result? A show package that felt fresh, festive, and completely unforgettable. More here →
Web (Writing sample below)
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Campaign for Apple TV
Season 2 of Monarch: Legacy of Monsters demanded a campaign that could match the sheer scale and immediacy of its Titans. What began as a social-first ask quickly expanded into a full 360° creative system, designed to capture attention instantly across an increasingly crowded landscape. The goal: deliver something as bold, urgent, and impossible to ignore as the monsters themselves. More here →
Web, Socials (Writing sample below)
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Main Title for Paramount+
Set against the sweeping beauty of Montana’s Madison River Valley, The Madison from creator Taylor Sheridan follows a family grappling with loss as they attempt to rebuild their lives in the quiet vastness of the American West. At the center of the story is not only its characters, but the land itself—particularly the river that becomes a place of reflection, healing, and transformation. Through a blend of editorial storytelling, cinematic photography, and poetic visual metaphors, the sequence weaves together nature and emotion, inviting audiences to step into the world before each episode begins. More here →
Web & Socials (Writing sample below)
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Main Title for Prime Video
With a legacy as iconic as Sherlock Holmes, the bar is high. The question wasn’t whether to lean into that tradition, it was how to make it feel fresh. This version of Holmes is younger, grittier, and far more willing to get his hands dirty. Our challenge: create a sequence that honors the legacy, captures that vigor and intensity, and surprises the audience at every turn. More here →
Instagram copy →
LinkedIn copy →
Web, Socials & PR (Writing sample below)
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Main Title for Peacock
Ponies explores a world defined by contradiction—where glossy surfaces mask systems of control, and cultural identity is shaped by both desire and secrecy. Through a single, continuous camera descent into hidden compartments, redacted documents, and everyday objects, the sequence visualizes the collision of Western consumerism and Soviet-era espionage, setting the tone for the series. More here →
Web, Socials (Writing sample below)
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Main Title for Apple TV+
We’re back in Palm Beach, where the cocktails are cold, the drama is hotter, and Maxine Simmons is still climbing the social ladder in heels that might just snap. For Season 2, our title sequence continues with Maxine’s journey beyond the familiar sands of the Royale, taking us into new and sometimes uncharted territory. More here →
Web, Socials (Writing sample below)
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Main Title for Paramount+
Set in the Taylor Sheridan universe, we continued to strengthen our creative partnership with 101 Studios, Taylor Sheridan, and Michael Friedman. The series demanded a title sequence that balanced cinematic spectacle with authentic realism. We were tasked with weaving together elements of Montana’s rugged landscapes, dynamic combat, and team-driven energy into a cohesive visual language that felt consistent with prior Sheridan-related titles such as Madison and Landman. More here →
Web, Socials (Writing sample below)
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Promo for ESPN
Enter the dynamic, high-energy realm of Wimbledon, where tennis’ top players are portrayed with cinematic flair. This legendary event offers a spectacle that sparks the imagination, and we were excited to help bring that electric energy to the screen. For ESPN’s coverage, we developed a flexible and modular title system—inspired by classic European film openers—that frames athletes as the stars of an international prestige drama. More here →
Web & Socials (Writing sample below)
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Opening Titles for Amazon Prime
Thursday Night Football is back again for its fourth season on Prime Video. This year, we evolved the intro once more, continuing the tradition of pushing the look and feel forward with every season. Over the past three years, our collaboration with Amazon and Prime Video has helped shape how fans experience football on streaming, building a visual identity that’s become synonymous with the energy and spectacle of TNF.
Website writing →
Press Release →
LinkedIn Post →
Web, Socials & PR (Writing sample below)
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Main on End Title Sequence for Disney+
The saga continues as Percy Jackson’s next chapter rises from the depths and into The Sea of Monsters. For Season 2, Disney+ returns to the world of gods, monsters, and quests, this time charting a course across the seas. We evolved the Art Deco sensibility of Season 1 into a maritime interpretation creating a visual voyage. Our main-on-end title sequence captures the sweep of a modern odyssey, steeped in myth and maritime mystery. More here →
For DEI communications, the objective was to create language that felt honest, actionable, and grounded in accountability rather than corporate formality. I developed foundational language for the studio’s DEI communications, including the guiding statement:
“Diversity and inclusion, one can’t thrive without the other. We aspire to be diverse by number and inclusive by mission.”
The broader DEI writing framework focused on transparency, accountability, and active participation—balancing empathy with directness to encourage internal conversation and long-term structural change.
The DEI language and supporting communications established a more intentional and human-centered tone for internal and external conversations around representation, accountability, and workplace culture—helping shape how the studio articulated its values publicly and internally.